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Gaining Trust and Why it is Important

Trust is something capable of making or breaking companies. If a company is not trustworthy, then sooner or later the dishonesty will catch up with the company and crush it. This deterioration of trust could lead to legal trouble or loss of employees or customers.

There are three major ways to be sure you are a company operating in a fully trustworthy manor.

1. Be Honest about deadlines. While this could lead to some legal trouble if there is a certain deadline in the contract, this is more about goodwill and building a relationship. This applies not only to customers, but also employees. In the case of customers, it is always better to under promise and over deliver than vice versa. A customer will not trust you if you consistently over promise and under deliver. This mistrust will lead to them finding another company to do the work they gave you. In regards to employees, keep your promises to them no matter how small. Did you promise they will receive a bonus if they work hard? Then give it to them even if they were a little below the mark. Did you tell them a particular deadline, but it was unreasonable? Rework the deadline for them and apologize for the oversight. If your employees trust you to keep promises, then they will be more productive and you will be able to retain them longer.

2. Stay above the table. Doing deals under the table or with a wink and handshake is a sure fire way to have your company sued and you end up in prison. This seems like a no brainer, but massive companies like Enron, Lehman Brothers, and WorldCom, just to name a few, would have been wise to heed this advice. All these companies thought they wouldn't get caught and they did. The individuals involved, whether innocent or guilty, will always be associated with dishonesty. Don't risk it.

3. Telling the whole truth, even when it hurts. This one is difficult for anyone especially businesses trying to gain new customers. It is always tempting to tell customers everything is going smoothly and we are on deadline, when really everything is a wreck. Clients will respect you for being truthful about the situation ahead of time rather than having to backpedal later. It is much better to admit the mistake or roadblock up front instead of having the client find it out on their own.

These are only a few ways to gain trust and then keep it. Without trust, like in any relationship, you will lose those who are the basis for your life. Don't lose the trust, because it is almost impossible to get back.

Written by Intuitive Edge Team

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Lisa ScottComment